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What Is SEO web design?

SEO is short for "Search Engine Optimization". It's the process of getting your website at the top of search engine results placement for your chosen keywords. There are two types of SEO strategies - "on-page" SEO and "off-page" SEO. SEO web design implements all the "on-page" techniques required to get top organic SERP that can leverage your SEM or PPC investment exponentially, or make such off-page expenditures unnecessary.

What is "on-page" SEO?

"On-page" SEO, that is, search engine optimization, includes relevant content ("relevance"), both on the page and in the actual code. "Relevant" content is words and pictures that are the most relevant (or the best answer) to the search query. Aside from developing the cleanest, most efficient HTML and CSS (Clean code, the kind Google prefers and ranks higher), this includes the process of placing keywords in the page titles, meta tags, anchor text links, image alt and title attributes (or "tags") and body text of a web page. There is a formula to keyword placement that gets top SERP. You just don't scatter them about, or "stuff" keywords anywhere on the page. Then, there's LSI keywords, or "Latent Semantic Indexing", the method that Google uses to determine the meaning of your web age. The old "black hat" tactics which include "keyword stuffing" can get your web site "penalized" by Google and the other search engines for such "black hat" seo techniques!

What is "off-page" SEO?

"Off-page" SEO goes to "authority" as in, who's linking to you? And are they relevant to your subject or product? It is the process of obtaining and pointing links to your website. This is also known as link building, as discussed below.

What is SERP?

Search Engine Results Placement, where you are in the search results for your keywords. The best SEO gets the highest "SERP". Or, as we say in the biz, "high in the SERPs!"

What is Organic SERP

The term "organic" refers to natural search results as opposed to "paid" ads such as PPC (pay per click). As a matter of fact, PEW research has shown that organic search results get over 75% of the clicks because they are trusted to be more relevant to your search query.

What is a keyword?

A keyword is a single word used in a search to find a website, a brand, a product or a service etc. Typical keywords could be like "baseball", "shoes", "apple", "dentist", etc. Single keywords are often described as trophy words or prime keywords and are generally high competition and consequently, very difficult to rank for. This is where "long tail" keywords can provide the most page views and potential business, not too mention, the best qualified prospects!

What is a keyphrase?

A key phrase is a series of keywords. For example, black leather shoes, apple computers, on call plumbers. Keyphrases are often more descriptive and result in better results whenever you search. These fall under the category of "long tail" keywords. Dont discount these! "Long Tail" keywords have been proven to generate a good percentage of NicksWebWorks revenue.

What are page titles?

Page titles are the visible short descriptions displayed in the top bar of your internet browser (such as Firefox and Internet Explorer). The page title of this page says "What Is SEO? Search Engine Optimization and How You Can Profit From SEO Web Design By NicksWebWorks"

What are meta tags?

Meta tags are blocks of text embedded in the code of a web page. They are hidden from view from the visitor and were used to help pages rank in search engines. They are not of high importance nowadays and only certain search engines value them. However, the description meta tags show up in most search results, directory listings, Facebook posts and the like. And they must be unique to each page on your website. Google doesn't like duplicates!

What is link anchor text ?

Link anchor text, in SEO terms, are the words you click on to go to another place on the web. Link anchor text is used to describe the subject of the page that it links to. Like "try these cake recipes". Sometimes, all you see is "click here" which doesn't tell anything what the link points to. That kind of link anchor text is dependant on the surrounding content. (Wanna have some fun? Google search "click here" and see what comes up!) Nicks Web Works Clean Code Advantage system mixes up different kinds of link anchor text in a natural way that Google seems to prefer. We could add a "title" attribute like "SEO webdesign company Los Angeles" which is more descriptive. Google reads link anchor text so that is serious ranking criteria.

Link building is the process of obtaining links to your website. The best way to get links pointing to your site is to have great content that people would naturally want to link to. A more controversial and somewhat dangerous method of Link building is part of some folk's search engine marketing strategy. There are numerous methods of generating content for link building such as:

  • Social Media
  • Blog Comments
  • Blog posts
  • Article link building
  • Directory submission
  • Press releases
  • Content attraction
  • Forum signatures and posts
  • Direct requests

Warning! The Following SEM Strategies Must be Undertaken With Great Care

There are many more ways of link building. SEO companies often devise very clever ways of obtaining links which in turn can bring lots of traffic and obtain very good positions on search engines, or get you penalized by Google. However, Nickswebworks Clean Code Advantage "on-page" SEO has proven to leverage your ppc or SEM strategies exponentially, saving you thousands of dollars in search engine marketing (SEM) costs, especially huge savings in Pay Per Click costs because SEO webdesign gets top organic SERP without all the backlink voodoo. Also, Nickswebworks is not currently offering any SEM services, because for the most part, NWW seo web design customers don't need it!

Article link building

This involves writing an article on the subject of your website, products, services etc. You place a link in the body of the article then submit it to an article website (commonly known as an article directory). If your article gets published then you obtain a new link back to your website.

What are one way links?

One way links are links from another website that point back to your website. These are also known as inbound links or "backlinks". The quality of these backlinks are CRITICAL. Don't be fooled into buying "1000s of backlinks for $49" type of scams.

What are reciprocal links?

Reciprocal links are where two websites link to each other by mutual agreement.

What are three way links?

Site A -> Site B -> Site C or any form of such linking arrangement.

*NOTE: Since the Penquin/Panda algorithm updates by Google, this style of link building is problematic for the DIY web marketer. "Silo" link building requires the services of a professional search engine marketer.

Press Releases

Similar to article link building. This time you submit press releases about your company, products or services to a new website such as a newspaper, TV website or a website that specialises in news stories. If your press release gets published then you obtain a new link back to your website.

Directory submissions

Submit your website to a web directory. Web directories are websites that list millions of websites based on category, geographical location etc. You submit your website by filling in their form. If accepted you have a link back to your website. Some directories are free and some require you to pay for a listing. Yahoo is a directory website that requires you to pay for a listing.

Content attraction

If your web pages have great content then you will attract natural ("organic" i.e. not "paid" or "ppc") links back to your website. For example if your website has great content and information on say, "coin collecting", then if another website owner finds your website valuable they may link back to your website.

Link Baiting

Link baiting attracts links by way of writing spoof content, parodies and hoaxes. For example, a hoax article can cause great interest or an equally great stir and subsequently attract hundreds if not thousands of links back to your website. "Link baiting" is a somewhat contentious practice, considered "black hat" seo, and can also attract bad publicity as well as good publicity, So it has to be considered very carefully.

Direct requests

Simply asking another website owner to link back to your website. This can either be one way, reciprocal or three way link requests.

Social Media

Social media are websites such as Facebook, twitter, LinkedIn, YouTube etc. Such sites are very popular with search engines and any links from these can be valuable. Registered users on these sites write small articles, posts or bookmark your website providing a link back.

Blog posts

Write blog posts with a link back to your website. Remember the importance of link anchor text.

Blog comments

When you leave a comment on blog posts, in most cases, you can place a link within the post.

Forum signatures and posts

If you are registered on an internet forum you can place a link in the signature area of your account. Equally, if permitted, you can place a link on a forum post.

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