SEO Snake Oil

What Is SEO Web Design and Why Do I Need It?

SEO is “Search Engine Optimization”, a web design technique that helps Google find your website amongst millions of others. The idea is to be in the top 5 or 10 of search results so people who are looking for what you have to offer will find you.

SEO is intended to help your site rank higher and more accurately in search engines, like Google. Say you have a website about baseball cards. When someone Googles “baseball cards”, how many pages of results do they have to scroll through before they see a link to your website? The goal behind having good SEO is to increase your website’s SERP (Search Engine Results Page) ranking.

On the busy internet, it can be tough to make your “baseball card” website stand out from all the others.

Ideally, you want your link to be on the first page of results. The best ways to accomplish this are:

  • consistently publish useful, original posts and articles about your product and services.
  • promote your website in intelligent ways to people who are looking for information about your topic.
  • Design your website from the ground up with SEO in mind, so that every line of code and on page element is optimized to be found in search results

The more traffic your website receives for baseball card-related searches, the higher it will climb in Google’s results. No mystery to that, right? But if you look around the internet, you’ll find dubious advice about how to increase your website’s SERP ranking. Some of the suggestions you’ll find are just extra busywork, but some can actually end up hurting you with Google.

What’s worse is the sole proprietor small business owner who desperately needs to generate new business to improve their bottom line (or just stay in business!). They build out a new website or redesign an existing website in hope of getting to the top of SERP (where the money is!). Not being an expert in the web design technique Google prefers (and ranks higher), they seek out an “SEO” professional, even to the tune of thousands of dollars a month.

If it pencils out and the SEO marketing can justify the monthly bill, then great! But a lot of the time it may not and here’s why.

SEO snake oil

Just like in the wild west, when someone was ailing, they would seek relief wherever they could find it. When the traveling “medicine show” came to town, they would buy “snake oil” that promised to relieve their condition. More often than not, it turned out to be mostly alcohol that would temporarily numb the pain. By the time the elixir wore off and you were hurting again, the “snake oil” salesman would be long gone.

The unfortunate fact is those same hucksters are now peddling “SEO”.


21st century snake oil salesmen (and a few women, too!)

The pitch comes in many flavors and disguises, but it’s the same thing. The fact is, nobody knows exactly how Google’s search algorithms work. Because of that, nobody can really guarantee SERP position. There’s a considerable amount of common knowledge (like eat healthy and exercise) but folks still want some magic potion that will increase their business bottom line.

I’m here to tell that’s not likely to happen. Here’s why:

NicksWebWorks SEO Success

You are probably reading this because you stumbled across this thru the interwebs somehow. The secret to NWW’s SEO success is no secret.


Sometimes the obvious can be too simple to be believed, but here goes: download Google SEO starter guide and build your website based on those principles. Google actually tells you how to rank high in search.

On Page Optimization

The guide addresses what is known as “on page” SEO. Just like it sounds, it’s the actual page optimized from the html code up through the content i.e. words, images and links, including UX (User Experience) and UI (User Interface).
NWW’s web design technique has proven to get to the top of SERP without all the snake oil.
There will always be a need for “off page” SEO (link building, social media, blog and forum posts etc.) but how much and what kind and the cost can be reduced greatly with strong on page SEO factors.

Screen shot of NicksWebWorks in number 2 spot for SEO web design in Google search engine results placement

This is how NicksWebWorks gets to the top of SERP with SEO web design

The Proof Is In The SERP

NWW client ranks in the #1 spot for “sell my car los angeles” and many other related key phrases on the strength of its “on page” factors alone.
Young Domain (no age).
New content.
Almost no backlinks.

And it ranks on top of big dollar marketing efforts. There are many more examples, including, presently ranking #2 for “seo web design” and #1 for longtail keyword “seo web design los angeles”.

Get Found Online

Before you invest thousands in off page SEO voodoo, make sure your on page factors are as strong as they can be (without over optimizing, which can hurt rankings, also). NWW takes pride in our code and web design techniques that have proven to increase our clients bottom line.

Your market niche may need more aggressive off page SEO marketing efforts. If that’s the case, NWW has partnered with a world renown SERP company with an impressive track record. After NWW builds your site, we highly recommend the services of No snake oil. Just proven results.

And very good results at that. That said, this company is geared for the higher end of SERP marketing. Even at $5k-20k a month, it is still the best bang for your SEM buck.

OK! Let’s Do This

Call or contact us now for free no obligation website analysis and/or quote. When you are ready to take your business, art or organization to the next level, do your webdesign right the first time.

See you at the top! (of search results, that is)