Your Domain Name Is Like Real Estate on the Internet
Guard It – Protect It – Maintain It
But How Do I Protect My Intellectual Property?
So, you are savvy enough to have a website made for your business. Good.
You know a little about SEO, or at least what it means, and you hire a web designer. Good.
After a year or so of no new business from your website, you have a falling out with your “web dude”, mainly because he/she/it doesn’t know, or doesn’t want to learn, Search Engine Optimization (SEO). You know you need SEO and web design together so you google search “seo web design” and find nickswebworks.com in the organic (not paid) SERPs (Search Engine Results Placement). You contact me to get what me and my clients have, which is top organic SERP for your keywords (and all the new business and increased revenue that comes with).
I say fine. Lets get started! Then I ask for your domain name (url). You say your “web dude” owns it. And now, for some crazy reason, he wants a $1000 or more to sell it back to you, even though it’s your company’s name!
For reasons only known to yourself, you let your website fall by the wayside – maybe your taking time off for other pursuits, but you come back few years later only to find a “squatter” has claims to what used to be your domain name with all the branding and Google trust that goes with it.
You never sold your “house” (your domain name and URL) so now squatters claim rights based on your abandonment
Don’t feel bad, this is a rookie mistake. There are so many issues at play here, but the biggest one is trust. Like a dentist or a good mechanic, you need someone who you can trust to solve your web design problems, not create new ones! So here’s a few points all business people should know when getting a website made for their company.
Control Your Valuable Web Assets
1) Own Your Domain Name – for so many reasons, the least of which is to avoid the above scenarios. You have to think of your domain name (URL) as an asset. Whether you have one domain or many, register them to yourself or your company where you are the “admin”. The only thing constant about business is change and when things change you need control of your assets.
2) Register your Domain For 5 + Years – this is a trust issue for Google. Domains registered for a year or less seem “fly by night” and, as a general rule, don’t get ranked as high in search results. To keep costs in check, register with a discount domain registrar like GoDaddy. Network Solutions (NetSol) is considered full retail at $35 year, where GoDaddy only charges $15 and with the occasional “sale”, discounts as low as $9, making a multi-year purchase the best cheap insurance you can buy.
3) Keep All Domain Account Info Secure – I’m talking about keeping login data like username and password to your accounts in a safe, secure and accessible place. That could be on hard copy file, a thumbdrive or some form of backup drive. Nickswebworks will need to be able to access your domain account to do our “magic”. So will any reputable, trustworthy web design contractor.
4) Get Exact Match Domain Name – This is a crucial part of the SEO process. As part of our SEO web design service, we will consult with you about getting the best domain(s) to help you rank high in search results. As long as your content is relevant, an exact match domain name can do wonders for getting you new business.
Domains Names and SEO
The right domain name and web design with SEO in mind come together to help get your website top organic SERP, where the money is. But things chage and so can the status of your domain name. Before you totally bail on using it, keep it around for awhile in case you change your mind.
This situ with domain names seems far to common. Do your colleagues a favor and pass this along any way you wish.
Should you desire a more in depth web design solution, feel free to call or use our contact form and request a free seo web design consultation. You will find success in business, as in life, is in all the little details -and that’s what we do here at Nickswebworks.com. You attend to your business and we’ll attend to all the little details of your SEO Web Design for a shot at top organic SERP success.