The old Harley riders would look at the new guy’s shiney motorcycle and wonder why he spent a lot of money on chrome but invested nothing in the motor or transmission! Sure enough, the bike breaks down out in the desert, far from anywhere and that’s when he learned “Chrome Won’t Get You Home!”. Yes, you have a good looking web site, but if it’s not built right, with Nicks Web Work’s Clean Code Advantage from the ground up, you might as well be broke down out in the middle of nowhere because the search engines can’t find you! And neither can your prospective customers and clients.
“Graphics also do nothing to help a site get discovered by search engines like Google or Yahoo. Those sites troll the Internet for key words, as well as the frequency and quality of one site that links to another.”
– intro to Google’s SEO guide
Organic Search Results Placement (SRP) vs Pay Per Click (ppc)
Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to being advertisements. In contrast, non-organic search results may include “pay per click” (ppc) advertising. According to the PEW research center, users avoid clicking results they know to be ads. Market research has proven “organic” search engine results placement (serp) is trusted by over 75% of people who use search engines like Google, Yahoo and bing to get the relevant info they need. The reasons are obvious if you have ever clicked on a ppc ad that was not relevant to your search! Anybody can buy “pay per click” (ppc) ads but “organic” serp will most likely return the info you need to solve a problem, satisfy a desire or both because the content of your website is relevant to the search terms.
ppc is temporary – seo is forever!
Nick’s Web Works’ brand of “on-page” seo, known as the “Clean Code Advantage” has put our clients at or near the top of Google, Yahoo and bing organic search results. It’s the solid foundation from which to build your search engine marketing strategy. Give your business the “Clean Code Advantage” and get found online TODAY. What are you waiting for?
Let’s get started!