How would a non-optimized site outrank a site which has done SEO?
This is a fantastic question! What most people consider search engine optimization (SEO) could be just the technical aspect of meeting certain metrics. In reality, it all comes down to the content and the advantage goes to the website with the best information architecture.
A very good example of that would be NicksWebWorks clients’ website Gosslercashforcars.com which ranks at or near the top of SERP for the uber competitive keyword “cash for cars”. By all standard SEO metrics, he shouldn’t even be listed on the first page of organic SERP, much less number 1.
Google primarily ranks a website based on it’s relevance to the search query and authority in that niche. The whole idea is to return the most relevant search so you are satisfied and don’t take your “eyeballs” to Yahoo or bing or whoever. (Yep. It’s all about ad revenue, just like TV, radio and newspapers). The standards I refer to would be basic values such as domain age (trust, authority), how many pages of relevant content (relevance) and how many people link back to your website, or back-links (authority).
Gossler ranks above established older websites fueled by huge marketing dollars with a young domain name (just 2 years old), only 6 pages of indexed content and no backlinks to speak of (maybe a dozen low value links except for that PR9 from Google maps… think about that). By all standards of measure, he shouldn’t even be on the front page of organic SERP.
Why is that? The video below is from Matt Cutts of Google. He is the main man when it comes to answering SEO questions and how and why Google ranks websites in search. You should know by now that your business website’s SERP can change your bottom line revenue substantially and top organic SERP is where the money is
What Matt Cutts is Saying
Real SEO is all about the words. It starts with the design of your website from the ground up. You just don’t slap SEO on inferior information architecture. Also Matt gives the slight impression that a junior highschooler can beat you in SERP with content alone. That’s not necessarily so. When it comes right down to it, SEO web design is a holistic endeavor, not just a piece here and a piece there. Basically it’s part art, part science and all voodoo.
That said, DIY is ambitious and goal oriented but if you want to really reach your goals, quit monkeying around and get NicksWebWorks “Clean Code Advantage” SEO web design working for you today.