Backlink Mania and Organic SERP

In the big world of SEO web design, voodoo still reigns. For the past couple years, we had success getting my clients’ websites ranking at the top of search results for their keywords by implementing semantic html and all the required “on page” factors, or what I call the Clean Code Advantage. That is a pretty straightforward, quantifiable process with proven success at getting top ORGANIC SERP (search engine results placement) for my clients’ websites.
Last year, there were big changes to Google, Yahoo and bing . Those changes threw a monkey wrench into the program. That, or my clients SERP competition got wise and started implementing stronger on page SEO. Using special SEO software, I “spied” on the top “competitors” to see what was going on. For the most part, the studies affirmed that your website had to have the firepower comparable to your “niche”. That could mean many years of domain age, hundreds (if not thousands) of pages of relevant content, but also plenty of backlinks (links from other domains that point to pages on you website).

Backlinks. Thousands of them! But not just any backlinks. So I’ve been studying all the experts and gurus, and they recommend getting high authority backlinks, like .edu or .gov or at the very least, backlinks from high PR sites. The backlink building process has all the tedium and requires all the skill of a master bricklayer, except every brick has to be slightly different than the rest. On-page SEO is all about research and design, but backlinks is all about a specialized form of gruntwork, usually outsourced to Indian seo companies that will do it for peanuts.

Now, there’s experts refuting that part of off-page SEO.
The type of link building Google likes is when you don’t really build links at all.
Here is what Google officially says…

“The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page’s visitors?
It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest.”

I’ve been saying that all along but do you find that advice a striking contrast to a lot of link building advice online?

It appears that everybody has a story to tell. What’s yours?